Our Team



As the founder of BookUp, Mike Chu plays important role in website development as well as cooking (his Meatball Spaghetti are to die for). Oh, did we mention that he comes up with so much crazy marketing ideas that sometimes the team would doubt his sanity? His love for reading motivational books is so high that rumor goes around that he finished reading "The Last Lecture" by Randy Pausch THREE times and still cry everytime. Oh, and he dreams of the day when he sees people reading while waiting for the bus. 





Co-founder of BookUp Jacqueline Khoo plays an important role in content generation, generating social media leads, public relations, database management and making good awesome coffee. If you have never seen a zombie before, you should meet Jacqueline before she gets her coffee in the morning. As an avid reader herself, she couldn't resist the chance to create a platform to encourage more readers. She dreams of the day when she rides the LRT and sees at least half of the train
reading a book instead of staring blankly.



Here's a 70 Second Video On Our Startup - HANDDRAWN!